Adolph Coors Co., the No. 3 U.S. brewer, is engaged in talks to merge with Canadian brewing company Molson Inc. and create a more powerful rival to market leaders SABMiller and Anheuser-Busch, the companies said on Monday.The bad news is, the beer will still be horse manure. The good news is they might start having really great commercials. Though I can't say I've heard any recently, Molson Golden used to have (80's) some great radio ads.
Monday, July 19, 2004