Losers to tell the right how to win
From 2005 to 2007, Ruffini served as eCampaign Director at the Republican National Committee, overseeing the Party’s online strategy for the 2006 election cycle.And that just worked out fabulously, no?
More recently, Ruffini defended his fellow online righty Soren Dayton, after Dayton was booted from the McCain campaign for trafficking in racially-charged online smears of Obama through his Twitter account. Ruffini wrote that McCain was wrong to fire his buddy Dayton, because elections aren't about silly things like issues.
The challenge in modern Presidential campaign is not simply to paint your opponent as wrong on the issues, and to prevail in a civil debate. It is to render the opponent unacceptable to 48% of the electorate, and merely less preferable to 3%.In other words, smears are great. Which, oddly enough, sounds like the right I'm used to, so I'm not looking forward to the next one.
"The Next Right," according to Ruffini, won't be about the political news of the day, but will instead focus on the what the right needs to do to build a better online infrastructure to match that of the left (of course, holding on to ideas that young Americans don't agree with probably won't be one of their suggestions). Dayton will join Ruffini on the blog, along with Jon Henke of QandO, who was the "new media coordinator" for George Allen's Senate campaign.
In other words, leading the right to a new online tomorrow will be overseen by a guy who helped lead the Republican party to a huge deficit in online donations, a guy who doesn't understand the basics of social networking or the Google cache, and the guy whose boss lost his campaign because they couldn't beat back a YouTube video.
I love it.