Wednesday, June 04, 2008

Transmogrifying McCain

I found this picture on, but my sons and I recently saw this Transformers rip-off in our local gas station and had a good laugh. I explained to my youngest that people who try to do this sort of thing are hoping for a purchase by the gramma who doesn't know any better to pick it up for her grandson who may have said something about "Transmo-something-or-others" a while back. This is called "confusion marketing."

The manufacturers could also be relying on the guilt-based purchase--the guy who wants to get his son the real thing, but can't afford it and buys him this cheap knock-off instead.

Kids know, though, that a fake is worse than an honest original and adults eventually learn that the copycat purse only lasts a few weeks, the i-Bob will never be an iPod and the the "smells like Acqua di Gio" cologne from CVS actually smells like rubbing alcohol.

Knock-offs, in other words, are always rip-offs.

That's why John McCain's website has just become sad. (Hat tip to foxsucks81.)

Check it out: The 26-year-Senator has been trying to pass himself off as an agent of "change," (which is laughable enough) but now he's attempting to steal Obama's entire identity.
  • Obama's slogan, "Change we can believe in" has become "A leader we can believe in."

  • Obama's "logo" of the sun rising over a red-and-white-striped hill has become a sunrise over what appears to be red-and-white-striped cliff. (A subconscious statement by a campaign going nowwhere?)

  • Even the color scheme and the stars in the background are stolen directly from Obama's website.

(Click to see the full, sad, glory.)

It seem that McCain has been listening too hard to those who tell him the "Republican brand" isn't selling anymore, so he's decided to steal the Democratic one. (This should give you an idea of what his site used to look like.) The only problem with that idea is that the Republican brand is actually the best thing the party has going for it right now, according to a poll conducted last month for NPR by Democratic pollster Stan Greenberg and Republican Glen Bolger (pdf link). When Americans were asked about the economy, Iraq, foreign trade, and taxes, more sided with the Democratic messages on each issue when they were not given partisan cues. Democrats actually lost a (very) few people when party I.D. was attached, meaning that it's not the party "brand" that's losing people, but their actual ideas.

So all McCain has to do win is run against his own party on key issues without coming off as a flip-flopper and losing his base. He can't, of course, so he's attempting, instead, to become the Starpreya to your Starbucks.

This should be good.

Update: Hotline, late to the party.


Blogger The Confidence Man said...

The other problem with the backdrop behind McCain is that it inadvertently looks like he's standing in front of the Japanese wwii "rising sun" flag.

10:38 AM  

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